AETHEREA CLUB
Client
Le Macere SRL
Year
2023
Category
Circolo sportivo
Type of Work
Logo Design
Naming
Brand Identity
Visual Identity
Content Creation
A sports center where energy becomes the common thread which weaves a web of vitality, regeneration and sustainability.
A place that challenges the limits of energy, transforming it into a force that fuels not only the present moment, but also a brighter and more sustainable future.
Brand Vision & Mission
ENERGY
VISION
To be the lighthouse that guides individuals to discover, cultivate and direct their energy, triggering a chain of vitality, inspiration and positive change.
MISSION
To create a vibrant environment where personal energy finds space to grow and shine by offering a diverse range of dynamic and engaging activities that allow individuals to take advantage of make the most of their energy resources.
ENVIRONMENT
VISION
Lead the transition towards a word where energy and the environment coexist in harmony, promoting individual and collective responsibility for sustainable future.
MISSION
To be an exemplary model of sustainability, implementing innovative solutions to reduce the environment impact.
WELLNESS
VISION
To become a sanctuary where the balance between dynamic activities and moments of reflection promotes holistic and lasting well-being, triggering positive chance in people’s lives.
MISSION
To offer a full range of experience of well-being that promote the rebalancing of the body, of the mind and soul.
Target Audience
ACTIVE
Passionate about physical and sporting activities, eager to challenge their limits and make the most of their energy. Sports lovers, yogis, fitness enthusiasts and those looking to reach their potential through movement.
REGEN
They want to balance physical activity whit mental and physical regeneration. This category includes people looking for relaxing breaks and places where they can immerse themselves in spa treatments, meditation, yoga and other wellness practices.
HEALTHEAT
Lovers of healthy and sustainable cuisine, they seek to nourish the body through conscious food choices, appreciating a culinary experience which reflects their values of nutrition and sustainability.
EARTHCARE
They are sensitive to the environment and want to contribute to global sustainability. They appreciate the effort of the place in reducing the environmental impact and seek concrete ways to live in harmony with the planet.
EXPLORER
Lovers of innovation and unique experiences they are attracted to Eterea’s creative vision. These individuals are willing to experiment with new modalities.
Visual Identity
AETHEREA Energy Waves
